Video Statistics

The Power of Video as a Communication Medium

The popularity of ‘Online Video’ is growing at an exponential rate. This is due to how effective and engaging a medium it is for communicating with your target audience. At ImageLink Film & Media we can help you create professionally produced video content that will enable you to take advantage of this very powerful communication medium.

Below are some important statistics that demonstrated the growth and effectiveness of Online Video as a communication medium. We have also included Links to the relevant information sources online – for anyone that wishes to learn more about the advantages of video.

‘Online Video’ Statistics

Advantages of Corporate Video

  • Video makes a positive impression. Animoto found that 71% of consumers say that a video leaves a positive impression of a company.
  • Video promotes more engagement with your customers. Animoto found that 77% of consumers believe companies that create online videos are more engaged with customers.
  • Help visitors make purchase decisions. Animoto found that 73% of consumer say they are more likely to make a purchase after watching an online video that explains the product. (Source: Animoto - /)
  • Consumers who view demo videos are 1.81 times more likely to make a purchase than customers exposed to traditional marketing materials. (Source: Learn G2 crowd  - )

Growth Of Online Video

Powerful Video Statistics

Video Marketing Forecast






Creating multiple related videos can create the possibility that your products (or services) will display more than once for any relevant search closely related to the industry sector your business operates in!

Interactive experience

Video content can turn a static business website into a dynamic and more interactive experience. Video offers you a multipurpose platform to promote your company (and what your company offers) in many different ways. Online video content can be hosted directly on your company website or on Video Hosting Platforms such as YouTube & Vimeo. Most commonly the videos are hosted on the specialist video hosting platforms – and linked to directly through the company/business website. This ensures the fastest possible download speed for the video content while still allowing the video to be viewed directly on the company website (as well as other Social Media Channels).

Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell

So what are you waiting for?

Give us a call today at ImageLink Film & Media, to discuss all of your video production requirements …

This is a Commercial Style Showreel video exhibiting the range of Videos created by ImageLink Film & Media....Read More

This video showcases various video production projects by ImageLink Film & Media.  The Showreel style video gives examples of a range of different types of Video Production Projects...Read More

This video is our own Commercial Style Video Advert for the Video Production Services  offered by ImageLink Film & Media....Read More


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